Web Design

Luminara

Full ecommerce redesign for a luxury flameless candle brand

Luminara: Full ecommerce redesign for a luxury flameless candle brand

The problem

A premium product with a digital identity that had drifted. An audit of every touchpoint found colour, typography and layout varying page to page, which made a luxury brand read as less expensive than it was.

The outcome

Revenue up 377 percent, transactions up 270 percent and conversion rate up 22 percent in the first year after launch, against the year prior.

revenue
377% revenue
transactions
270% transactions
sessions
202% sessions
pageviews
180% pageviews
new users
178% new users
conversion rate
22% conversion rate

Role

  • Strategy and Audit
  • UX and Research
  • UI and Visual Design
  • Design to Development Handoff

Tools

  • Figma
  • Adobe Creative Suite
  • Shopify
  • Google Analytics
  • Jira

Collaborators

  • Enrique MartinezFrontend developer
  • Becky MonrazCreative digital marketing director

DRAFT. Body copy pending the second copy pass, CKD-102.