Web Design

Walker Advertising

Three consumer brands rebuilt as one connected system

Walker Advertising: Three consumer brands rebuilt as one connected system

The problem

PLACEHOLDER pending the seven year walkthrough, CKD-93. Three disconnected brands serving one business model, with an audit finding dense copy and layouts that undercut credibility.

The outcome

PLACEHOLDER pending CKD-93. Parent site, Los Defensores and Vocate Legal rebuilt on a shared design system, style guide and module repository.

Role

  • Strategy and Audit
  • UX and Research
  • UI and Visual Design
  • Design System

Tools

  • Adobe Creative Suite
  • InVision
  • Optimizely
  • Google Analytics
  • Jira
  • Confluence

DRAFT. Blocked on CKD-93, the seven year Walker walkthrough.